Episode 1

Why Context is the New King in the World of AI?

In a world where “Content is King,” we’re flipping the script because it’s high time we talked about the new King in town — context. Here, we explain how you can go beyond AI’s quick content generation and generate highly personalized and context-rich responses. We deep-dive into why context is critical in making AI a meaningful tool and delivering responses that truly align with your needs.

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Do you think AI’s got all the answers? Not without context! Join us as we discuss why context is overtaking content as the new king in the AI world. Our hosts Nathan Levasseur and Casie Figueroa deep-dive into the growing importance of “context” in AI, challenging the long-held notion that “Content is King.” They explore how AI can now generate content rapidly but emphasize that without relevant context, such content risks being generic and lacking actionable insights.

If you’ve ever felt frustrated with generic AI suggestions — like broad advice to “boost ad spend” or “launch a new product” — you’re not alone. The hosts explain how context transforms AI’s responses from one-size-fits-all to tailored insights that genuinely fit your business needs.

Imagine the response you might get to a more targeted prompt like, “I’m a small SaaS business facing customer churn issues.” Instead of generic sales strategies, context-driven AI can offer actionable solutions specific to your industry, like customer loyalty programs or personalized support.

For listeners in business and tech who want AI that truly “gets” their unique challenges, this conversation reveals why adding context to your AI strategy unlocks a whole new level of precision and relevance, making AI your strategic partner in your business. Listen now and discover why context is replacing content as the King in the world of AI.

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