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The Battleboard™ That
Sees What Others Miss

Reveal the hidden dimensions driving your market.

Most brands compete on price, UX, or SEO. Our expert-verified Battleboards show you where the real competitive gaps exist — based on industry-specific dimensions.

This gives your positioning context — what you’re not, and what makes you different.

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Free
$0
Starter
$100
Growth
$500
Master
$840

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What You’re Really

Competing On Isn’t What You Think

Most brands assume they compete on

  • Pricing
  • Feature Set
  • Quality Claims
  • Customer Experience
  • User Experience
  • Customer service
  • Content, etc...

But your real threats — and your biggest advantages — lie in deeper, often invisible dimensions.

Our Battleboard uncovers the strategic layers that actually determine who wins in your category.



Each one is industry-specific, mathematically scored, and weighted by impact.

See What We Track in Your Industry

87% of founders say they realized key gaps they weren’t tracking — after reviewing their Battleboard.

From Website to Strategy - In 5 Simple Steps

You don’t need to fill out long forms or guess what matters.

Just tell us who you are, and we’ll do the rest — using AI precision and expert logic to deliver a custom strategic map for your brand.
Most reports take weeks. Yours will take 2 to 3 business day on average.

Step 01

Enter Your Website

We detect your NAICS code, industry, and sub-industry. You can adjust it.

Step 02

Enter Your Competitors or System Pick

If your industry is pre-built, we show known competitors and mapped dimensions instantly.

Step 03

Pick a Plan

Choose from Free, Starter, Growth, or Master. Add extra competitors or dimensions if needed.

Step 04

Select your Competitive Dimensions

Choose which dimensions and competitors to include.

Step 05

Receive in 2 - 3 Business Days

Your expert-verified, AI-scored Battleboard is delivered within one business day.

See Where You Lead. See Where You Lag.

The Battleboard doesn’t just hand you data. It shows you, clearly and mathematically:
  • Which strategic dimensions matter most in your category
  • How your brand performs on each — vs. top competitors
  • Where you have a competitive edge
  • Where you're falling behind — and what to do about it

Every dimension is scored with logic, not guesswork. Every gap is mapped to strategic recommendations.

Category-Level Intelligence
Data: Granular, Rationale-Driven Comparisons
"This saved a ridiculous amount of time and pulled me out of the founder echo chamber."
John Winston
AypexMove

You’ll Walk Away With…

  • Competitive gap matrix
  • Dimension-by-dimension scoring
  • Expert-reviewed rationale for every score
  • Strategy recommendations tied to actual weaknesses
  • Delivered as: PDF, slide deck, and analyst notes (if upgraded)
→ See What This Looks Like for Your Industry
Choose a Plan That Fits Your Ambition

Start Free. Scale Deep. Choose Your Competitive Clarity.

Every industry is different. Some compete on 15 dimensions. Others, 40+. That’s why we use a combo-based model — you buy the number of competitor × dimension comparisons you want. Once we scan your industry, we show you how many dimensions exist, and you can use or save your combos as needed.
  • If you purchase more combos than you can use, we’ll refund the difference automatically.
  • Competitors
  • Dimensions
  • Dimension Selection

Free

2 combos 
(1 competitor × 2 dimensions)

$0
  • 1
  • 1 High + 1 Medium
  • User-picked
Select & Start

Starter

20 combos $5 per additional combo

$100
  • 3
  • 10
  • User-picked
Select & Start

Growth

100 combos $4 per additional combo

$500
  • 5
  • 25
  • User-picked
Select & Start

Master

280 combos $3 per additional combo

$840
  • 7
  • 40
  • User-picked
Select & Start
1 combo = 1 competitor × 1 dimension. You’ll be able to allocate combos after we scan your industry. Any unused combos will be refunded automatically.

Why Founders Trust the Battleboard

Your Battleboard isn’t generic. It’s built using industry-specific models, AI-powered analysis, and human strategic review.
TreatLyme – See how TreatLyme recovered 40% of lost revenue after a Google algorithm change with ImpelHub.
"I wasn’t expecting to learn anything new… but this exposed strategic gaps I hadn’t seen in years."
Dr. Marty Ross.
TreatLyme
Miri’s Light – Learn how ImpelHub helped Miri’s Light redefine its growth strategy.
“They made our growth plan so clear, we avoided a costly misstep. Didn’t expect this much value.”
Chimiri Riggs,
MirisLight
MirisLight-Logo-black-web-Lg-transp-bg
“Very powerful re-orienting tool. They showed us internal threats we weren’t even tracking.”
Gracyn Robinson,
RenovaHealth
“This saved a ridiculous amount of time and pulled me out of the founder echo chamber.”
John Winston,
AypexMove

Frequently Asked Questions (FAQs)

1.
What exactly is a Battleboard?
A Battleboard is a visual strategic map that compares your brand against top competitors across dozens of industry-specific competitive dimensions. Unlike generic tools, each Battleboard is tailored to your NAICS-coded industry and delivers quantitative scoring, expert rationale, and gap analysis — in just 1 business day.
2.
How is this different from a SWOT analysis or competitor matrix?
Traditional SWOTs are subjective. Competitor matrices often focus on shallow factors like price or features. The Battleboard goes deeper. It measures where brands truly win or lose — across dimensions like supply chain resilience, market access, regulatory posture, innovation velocity, and more — all weighted by strategic importance and industry specificity.
3.
What industries do you support?
We support over 20+ prebuilt industry models based on NAICS codes, including: Pharmaceutical Preparation Manufacturing Direct-to-Consumer Health & Wellness Private Clinics & Care Networks SaaS & B2B Platforms Logistics & Freight CPG Brands & Consumer Retail …with more added weekly. Don’t see yours? We’ll generate it from scratch — same turnaround.
4.
How do you determine which dimensions to include for my industry?
Each Battleboard is built using predefined strategic dimensions mapped to your NAICS industry and sub-industry. We prioritize dimensions by impact on competitive advantage: Critical, High, Medium, Low. These are selected using market research, analyst heuristics, and proprietary scoring frameworks that blend AI + expert verification.
5.
Can I pick my own competitors or dimensions?
Yes. In all paid plans, you can manually select both: The competitors you want to benchmark against (from our list or custom entries). The dimensions you care most about (based on your plan limits). In the Free plan, we auto-select a starter set of dimensions and one competitor for you.
6.
How is the scoring done? Is it subjective?
No. All scores are derived using a structured scoring model that blends: Competitive signal detection (e.g., M&A activity, hiring trends, distribution partnerships) Industry benchmarks, Publicly available data, Contextual factors, Every score is then reviewed by a strategist, and includes a short written rationale.
7.
What do I actually receive?
Your deliverable includes: A visual Battleboard matrix, Competitor-by-dimension scoring (color-coded + numeric), Gap summary charts (where you lead/lag), Priority-weighted dimensions (Critical → Low), Expert notes + strategic insights, Optional: Slide deck version, execution roadmap, and live readout (paid add-ons)
8.
How long does it take to get my Battleboard?
We deliver within 1 - 3 business days, regardless of tier. (If your industry is new to us, we may take up to 72 hours — but you’ll be notified immediately.)
9.
Do you offer custom or ongoing analysis?
Yes. We offer: Quarterly Battleboard Refreshes, Competitor Watch Subscriptions, Add-on strategy sessions and readouts, These are great for GTM teams, investors, or brand execs who want ongoing clarity, not one-time snapshots.
10.
Who is this for?
Founders, CMOs, strategy leads, and growth teams who want: A fast, expert-verified view of their brand vs. the market, Strategic insight beyond marketing dashboards, Clarity on where to focus for maximum impact. Perfect for: GTM planning, Fundraising decks, Competitive repositioning, Board or investor updates, Internal alignment.
11.
Can I use this in my pitch deck or board report?
Absolutely. Many founders use our Battleboard visuals and insights in: Pitch decks, Investor meetings, M&A or growth planning, Strategic offsites, Our output is designed for clarity and executive communication.
12.
What if I’m not happy with the results?
We offer a 100% satisfaction promise. If you’re not satisfied with the depth or clarity of the Battleboard, we’ll revise it — or refund you. No questions asked.
13.
What if I don’t use all my combos?
We automatically refund you for any unused combo credits based on actual industry dimension count.

Menu

  • Competitors
  • Dimensions
  • Dimension Selection

Free

2 combos 
(1 competitor × 2 dimensions)

$0
  • 1
  • 1 High + 1 Medium
  • User-picked

Starter

20 combos $5 per additional combo

$100
  • 3
  • 10
  • User-picked

Growth

100 combos $4 per additional combo

$500
  • 5
  • 25
  • User-picked

Master

280 combos $3 per additional combo

$840
  • 7
  • 40
  • User-picked

Get Started Today!

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Get Started on your Custom Playbook
playbook

7 Steps / 8 – 10 days / 2 – 3 hours of your time

Scale Smarter—No Guesswork. No Cost.

Want to grow your business but unsure where to start? We’ll show you exactly how. ImpelHub’s team of strategists will craft a personalized growth plan to optimize your customer journey, boost conversions, and outsmart your competitors. This $12,500 service is completely free—but only for a limited time.
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Select your objective
Pinpoint your #1 growth lever with AI and scale faster.

Maximize your impact with ImpelHub’s Growth Lever Identifier—our AI-powered system that discovers your single biggest growth lever and accelerates your success. By analyzing your revenue streams, marketing channels, and core metrics, it highlights the most effective path to scalable growth and pinpoints your highest-ROI strategy, so you can focus on what truly matters, multiply your revenue, and stay ahead in today’s competitive market. Our clear, data-driven action plan ensures you can scale faster and more efficiently than ever.

Insight360, part of the “Your Business” pillar in the Business Brain/Context framework, delivers data-driven insights across 9 categories and 40+ business aspects, including market positioning, competition, revenue, trends, and brand identity.

It drives two key outputs:

  • Custom Growth Strategies – AI and expert-driven plans for expansion and challenges.
  • Contextual UI/UX Audit – Identifies feature gaps and aligns products with market needs.

With a multidimensional business view, Insight360 helps optimize positioning, enhance engagement, and accelerate growth.

Insight360+ expands on Insight360 with 15 additional dimensions, offering a deeper analysis of business strategy. It provides a self-reflective framework to uncover opportunities in:

  • Sales & Revenue Optimization – Pricing, sales processes, and client strategies.
  • Market & Digital Presence – Online marketing, industry positioning, and partnerships.
  • Innovation & Technology – AI integration and product/service development.

With Insight360+, businesses refine strategies, strengthen positioning, and drive sustainable growth.

FanScope is a comprehensive catalog of buyer types, categorized by 10 key attributes, helping decision-makers assess and refine target audiences before segmentation.

As the first step in segmentation, FanScope informs:

  • ICP Definitions
  • Persona Development
  • Firmographics (B2B segmentation)
  • ICP Scoring

By analyzing buyer roles, revenue segments, and purchase probabilities, FanScope enhances targeting, optimizes resources, and improves sales and marketing efficiency.

The Segmentation Module enhances customer targeting with Rated ICPs, Personas, and Firmographics (B2B), assessing each ICP across 22 attributes, including:

  • Profile & Behavior – Segment, decision-makers, and buying behavior.
  • Business Fit – Pain points, goals, and purchase drivers.
  • Engagement Factors – Tech usage, marketing channels, and objections.
  • Strategic Insights – Value proposition, competition, and service needs.

ICP Scoring evaluates profiles on 10 numerical dimensions, enabling businesses to prioritize high-value targets efficiently.

FoeScope is a competitive analysis framework that evaluates competitors across three revenue segments—small, medium, and large—relative to the business’s revenue. It assesses:

  • Key Products/Services – Most similar offerings.
  • Geography – Market overlap.
  • Target Audience – Shared customer base.
  • Similarity Score & Reasoning – Measures alignment with the business.

As a precursor to CounterEdge, FoeScope helps businesses identify and categorize key competitors, setting the stage for deeper competitive strategy development.

CounterEdge analyzes competitor growth strategies, their impact on the business, and countermeasures to stay competitive. It evaluates:

  • Competitor Strength & Market Impact – Key advantages and threat level.
  • Affected Business Touchpoints – Areas influenced by competition.
  • Adaptation Strategy – Actionable countermeasures.
  • Impact Grade & Rationale – Threat severity (1-5).
  • Potential Business Benefits – Strategic opportunities.

By leveraging CounterEdge, businesses can anticipate threats, mitigate risks, and implement winning strategies.

NextMove is a growth strategy framework that helps businesses identify, evaluate, and implement high-impact strategies. Each strategy is numerically rated across 10 dimensions, similar to ICP Rating, to prioritize the most effective paths for expansion.

Key Assessment Areas:

  • Strategy Type, Objective & Target Audience – Aligns with ICPs and market needs.
  • Key Tactics & Content Marketing – Defines execution and engagement plans.
  • Required Resources & Risk Assessment – Evaluates investment, feasibility, and risks.
  • Timeline & Measurement Metrics – Structures execution and tracking.
  • Relevance & Potential Impact – Scores strategies by business goals and market trends.

With NextMove, businesses gain a data-driven approach to strategic growth, ensuring scalability, market expansion, and long-term success.

Launch-Execution Blueprint creates high-level execution plans for growth strategies, prioritizing them based on impact, feasibility, and business alignment.

Key Components:

  • Phases – Defines execution stages.
  • Strategy Score – Numerical rating for prioritization.
  • Strategy Suggestions & Rationale – Recommended actions with justification.
  • Highlights – Key takeaways and advantages.
  • Related Strategy – Links to complementary approaches.
  • Targeted ICPs – Aligns execution with ideal customer segments.

By leveraging Launch-Execution Blueprint, businesses can streamline execution, focus on high-impact strategies, and drive measurable growth.

Maximize your impact with ImpelHub’s AI-powered Growth Lever Identifier. By analyzing revenue streams, marketing channels, and core metrics, it uncovers your biggest growth lever and highest-ROI strategy.

With a clear, data-driven action plan, you can focus on what matters, scale faster, and stay ahead in today’s competitive market.

Pinpoint your #1 growth lever with AI and scale faster.

Maximize your impact with ImpelHub’s Growth Lever Identifier—our AI-powered system that discovers your single biggest growth lever and accelerates your success. By analyzing your revenue streams, marketing channels, and core metrics, it highlights the most effective path to scalable growth and pinpoints your highest-ROI strategy, so you can focus on what truly matters, multiply your revenue, and stay ahead in today’s competitive market. Our clear, data-driven action plan ensures you can scale faster and more efficiently than ever.

Feature Gap Analysis (UxI is needed)

Feature Gap Analysis is a powerful tool within ImpelHub that identifies missing or desired features based on the needs and expectations of the target audience. By leveraging Business Brain, it ensures that feature recommendations are strategically aligned with business goals and market demand.

Key Benefits:

Identifies Missing Features – Pinpoints gaps in the product or service offering.

Aligns with Target Audience Needs – Ensures features meet user expectations.

Prioritization via Impact Scoring – Helps decision-makers invest wisely.

Data-Driven Scoring Mechanism

Each feature is rated across five numerical dimensions, enabling businesses to prioritize development efforts effectively:

Revenue Boost
Cost Reduction
Customer Acquisition
Customer Retention
Customer Satisfaction

By leveraging Feature Gap Analysis, businesses can make informed investment decisions, enhance their product-market fit, and drive customer engagement and growth

UxI

UXI (User Experience Investigation) is a UI/UX audit framework that evaluates core business pages with unparalleled depth, powered by ImpelHub Audit. Unlike standard audits, ImpelHub leverages Business Brain, ensuring that recommendations are contextually aligned with the company’s strategy, market position, and growth objectives.

Key Audit Components:

Feature & Objective – Identifies key UI/UX elements and their purpose.
Details & Justification – Explains audit findings in a business-relevant manner.
Impact & Area – Evaluates influence on user experience.
Rationale – Context-driven reasoning for suggested improvements.

Impact-Driven Scoring Mechanism

Each UI/UX strategy is numerically rated across five dimensions, helping decision-makers prioritize investments:

Revenue Boost
Cost Reduction
Customer Acquisition
Customer Retention
Customer Satisfaction

This data-driven scoring allows businesses to allocate resources effectively, ensuring maximum ROI on UI/UX improvements and driving sustained growth

Detailed Execution Blueprint

Detailed Execution Blueprint is a task list and project roadmap that breaks down high-level strategies into step-by-step, week-by-week execution plans, ready for team assignment and implementation.

Key Features:

Detailed Task Breakdown – Converts strategies into actionable steps.

Week-by-Week Execution Timeline – Ensures structured and phased implementation.

Team Assignments – Each plan is ready to be assigned to the relevant team for execution.

Operational Clarity & Accountability – Provides a clear roadmap to track progress.

By leveraging Launch-Detailed Plan, businesses can ensure smooth execution, improve efficiency, and drive successful implementation

FanScope

FanScope is an extensive catalog of potential buyer types, both direct and indirect, categorized using 10 key attributes. It helps decision-makers identify, evaluate, and include or exclude buyer types before the segmentation process.

As the first step toward segmentation, FanScope informs:

ICP (Ideal Customer Profile) Definitions
Persona Development
Firmographics (B2B segmentation)
ICP Scoring

By analyzing buyer roles, revenue segments, pain points, and purchase probabilities, FanScope enables businesses to refine their target audience, optimize resource allocation, and improve sales and marketing efficiency.

Segment

The Segmentation Module refines customer targeting through Rated ICPs, Personas, and Firmographics (B2B). Each ICP is assessed across 22 attributes, covering:

Profile & Behavior – Segment, characteristics, decision-makers, and buying behavior.
Business Fit – Pain points, goals, product needs, and purchase drivers.
Engagement Factors – Technology, content consumption, marketing channels, and objections.
Strategic Insights – Value proposition, competition, and customer service needs.

ICP Scoring rates each profile on 10 numerical dimensions, helping decision-makers quickly prioritize the best targets for sales and marketing strategies

FoeScope/SampleFoes

FoeScope is a competitive analysis framework that identifies and evaluates competitors across three revenue segments—small, medium, and large—relative to the business’s revenue. It assesses competitors based on:

Key Products/Services – Most similar offerings.
Geography – Market overlap.
Target Audience – Shared customer base.
Similarity Score & Reasoning – Measures alignment with the business.

FoeScope serves as a precursor to CounterEdge, laying the groundwork for deeper competitive strategy development by helping businesses identify and categorize their most relevant competitors

CounterEdge

CounterEdge analyzes competitor growth strategies, their impact on the client’s business, and countermeasures to stay competitive. It evaluates:

Competitor Strength & Market Impact – Key advantages and threat level.
Affected Business Touchpoints – Areas influenced by competition.
Adaptation Strategy – Actionable countermeasures.
Impact Grade & Rationale – Severity of threat (1-5).
Potential Business Benefits – Strategic opportunities.


By leveraging CounterEdge, businesses can anticipate threats, mitigate risks, and implement winning strategies.

Next Move

NextMove is a growth strategy framework designed to help businesses identify, evaluate, and implement high-impact strategies. Each strategy is numerically rated across 10 dimensions, similar to ICP Rating, allowing decision-makers to prioritize the most effective paths for expansion.

Key Assessment Areas:

Strategy Type, Objective & Target Audience – Defines the approach, aligns with Ideal Customer Profiles (ICPs), and ensures relevance to market needs.
Key Tactics & Content Marketing – Outlines the execution plan, including marketing initiatives to drive engagement.
Required Resources & Risk Assessment – Identifies necessary investments, potential risks, and feasibility.
Timeline & Measurement Metrics – Provides a structured roadmap for execution and tracking success.
Relevance (%) & Potential Impact – Scores strategies based on alignment with business goals, market trends, and competitive landscape.

By leveraging NextMove, businesses gain a data-driven approach to strategic growth, enabling them to quickly assess and implement the most effective strategies for scalability, market expansion, and long-term success.

GTM/Scale Up Playbook

GTM/Scale Up Playbook creates high-level execution plans for selected growth strategies, ensuring effective implementation. It prioritizes strategies based on impact, feasibility, and alignment with business objectives.

Key Components:

Phases – Defines the execution stage.
Strategy Score – Numerical rating for prioritization.
Strategy Suggestions & Rationale – Recommended actions with justification.
Highlights – Key takeaways and strategic advantages.
Related Strategy – Links to complementary approaches.
Targeted ICPs (ICP Phase) – Aligns execution with the right customer segments.

By leveraging GTM/Scale Up Playbook, businesses can streamline execution, focus on high-impact strategies, and drive measurable growth.

Insight 360

Insight360 is a key component of the “Your Business” pillar within the Business Brain/Context framework. It delivers data-driven insights across 9 key categories, covering 40+ critical business aspects, including market positioning, competitive landscape, revenue analysis, industry trends, and brand identity.

These insights drive two strategic outputs:

Custom Growth Strategies – Tailored plans developed with AI, Impelian, Impelist, and human expertise to support business expansion and address key challenges.

Contextual UI/UX Audit – Identifies feature gaps and aligns product offerings with market needs.

Insight360 provides a multidimensional understanding of the business, industry, and competitive landscape. By leveraging these insights, businesses can optimize market positioning, enhance customer engagement, and accelerate growth.

Insight 360+

Insight360+ enhances Insight360 by analyzing a business at a deeper level through 15 additional dimensions. It provides a self-reflective framework to uncover strategic opportunities in:

Sales & Revenue Optimization – Pricing models, sales processes, and client strategies.

Market & Digital Presence – Online marketing, industry positioning, and partnerships.

Innovation & Technology – AI /Tech integration and product/service development.

With Insight360+, businesses gain a more comprehensive perspective to refine strategies, strengthen market positioning, and drive sustainable growth.

Gigi JK

Founder & CEO

Milen Joseph

Co-Founder & Chief Revenue Officer

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