Transforming AgeTech Healthcare eCommerce Startup With AI-powered Solutions
Real Story of Success in Transforming AgeTech Healthcare Startup
Organizations Growing With ImpelHub
Results of the Project
- 15% increase in targeted marketing effectiveness
- 25% better user experience satisfaction
- 2x more conversions
- Enhanced customer segmentation and targeting
AgeTech or gerontechnology is an emerging sector that focuses on technology solutions designed to improve the quality of life for aging populations. It is a rapidly growing niche thanks to the increasing demand for accessible healthcare products and services.
ImpleHub recently joined hands with one such healthcare eCommerce startup that sought to lead this space by leveraging Spatial Commerce. Our clients had an immersive shopping experience that allowed users to visualize healthcare products in 3D environments. The client wanted to use their innovative approach to enhance customer engagement, especially for elderly individuals and healthcare professionals.
However, despite its ambitious vision, the startup faced significant challenges. Its digital marketing strategies were fragmented, its product management was complex, and it struggled to leverage its competitive advantages. Hence, the company needed a solution to address these issues holistically and effectively. That’s when Virtina, an eCommerce engineering company, brought ImpelHub into the picture.
ImpelHub combines artificial intelligence with human expertise — our Impelians — to craft highly personalized solutions using advanced AI tools. ImpelHub and Virtina were able to unify the company’s marketing, optimize product management, and enhance customer experiences. Here is how ImpelHub managed to help the startup overcome its challenges and set the foundation for growth alongside its expert development partner.
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Unifying Marketing Strategies With In-depth Competitive Insights
The startup’s existing marketing efforts focused primarily on a dual audience — caregivers and aging individuals. However, their marketing approach lacked the precision to target the two groups together, along with inconsistent messaging. ImpelHub’s AI-driven tools, specifically RivalScan and CounterEdge, played a critical role in rectifying this by comprehensively analyzing the market landscape.
RivalScan gave Virtina and the startup a clear understanding of their competitors, analyzing strengths and gaps across three distinct revenue segments in the gerontechnology sector. It allowed the startup to pinpoint opportunities that would allow them to differentiate themselves from the competition and carve out a unique competitive position.
CounterEdge further supported the team in identifying competitor strategies, enabling them to develop countermeasures that solidified their presence in the AgeTech market. These ImpelHub modules or tools helped unify and refine the startup’s marketing efforts, ensuring their campaigns reached the right audience with targeted, data-driven messaging.
In other words, ImpelHub enabled the startup to align its marketing strategies with the realities of the competitive landscape.
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Targeting Key Customer Segments With Precision Through BuyerScope
ImpelHub’s BuyerScope tool was essential in helping the startup precisely target its customer segments. The startup needed to reach various audiences and demographics, including healthcare providers, senior living facilities, caregivers, and aging individuals. It effectively meant the client had to target both B2B and B2C audiences. Unfortunately for the client, their previous efforts lacked focus and clarity.
BuyerScope gave the team access to valuable data, enabling them to identify and refine customer segments based on key demographic and behavioral insights. This allowed them to personalize their marketing strategies to resonate with B2B customers like healthcare organizations and B2C customers like individual caregivers.
Using our tool, the startup could create highly targeted campaigns, facilitating significantly higher conversion rates. As a result, ImpelHub improved the level of precision so that all their efforts were spent on high-value leads. This ultimately allowed our client to focus their resources on the more critical aspects of their business.
Optimizing Product Management With B2BFeatureGaps
Another significant problem the client faced was managing product listings and customer interactions while ensuring a smooth checkout experience. Our B2BFeatureGaps tool provided critical insights that helped the startup enhance its eCommerce platform.
The B2BFeatureGaps analysis revealed opportunities to implement critical features, including volume-based discounts, bulk purchasing options, and optimized checkout processes. These features are specifically designed to cater to B2B buyers like healthcare organizations and B2C customers.
These feature enhancements made the platform more user-friendly and enabled the startup to scale its product management efficiently. As a result, the client’s online store can offer seamless transactions for high-volume purchases. Thanks to these optimizations from ImpelHub and Virtina, the startup is better positioned to handle the unique demands of the healthcare sector.
Gracyn Robinson
Founder, RenovaHealth
Crafting Growth Strategies With StrategySphere
A core component of the startup’s growth was the data-driven strategy developed using ImpelHub’s StrategySphere. This tool provided a comprehensive plan uniquely personalized to the challenges of the AgeTech sector. StrategySphere helped the startup map its competitive landscape and craft practical marketing actions.
A key output was a three-month content calendar for Instagram aimed at engaging both B2B and B2C audiences. The posts suggested by ImpelHub included educational content, product highlights, and customer testimonials, effectively targeting caregivers and healthcare providers.
StrategySphere’s insights also helped determine the best channels for different audiences — LinkedIn for healthcare providers and Instagram for caregivers — maximizing engagement. Sales strategies were also personalized through StrategySphere to emphasize the startup’s innovative features like spatial commerce.
As a result, the new campaigns could cater to the specific needs of senior living facilities. These strategies weren’t developed in a vacuum but through hard data. We used the Client Feedback Loop (CFBL) to continuously refine the plan based on real-world results while aligning with the startup’s goals.
Enhancing UI/UX to Improve Customer Engagement With UXpedition
Customer experience is vital when your audience includes aging individuals and healthcare providers. ImpelHub’s UXpedition module thoroughly audited the startup’s platform, identifying problematic elements. Once we identified the issues with UI/UX, we then collaborated with certified experts from Virtina to fix them.
Moreover, the audit was explicitly personalized to the needs of aging individuals, ensuring the platform was accessible and easy to navigate. The spatial commerce features were optimized to provide a more immersive experience, making it easier for customers to visualize healthcare products in 3D.
Additionally, the audit identified gaps in the customer journey. Based on ImpelHub’s findings, the expert team at Virtina implemented personalized user experiences and product recommendation engines, which significantly boosted engagement.
By combining AI insights with the human expertise of Impelians and Virtina, the startups received a significantly more user-friendly online presence. As a result, the client delivered a superior customer experience that catered to their target demographic’s unique needs.
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Building Firmographics and ICPs for Targeted Growth
The startup needed detailed insights into its target customers to enhance its marketing and sales strategies further. ImpelHub’s AI-driven approach generated comprehensive Personas, Firmographics, and ICPs (Ideal Customer Profiles) that guided the team’s efforts.
These profiles provided a clear picture of the most valuable customer segments, including the specific needs of aging individuals and healthcare professionals. The firmographics allowed the team to understand the key characteristics of healthcare organizations.
In the meantime, the personas defined by ImpelHub helped refine messaging to address the individual concerns of their B2C audience. That’s not all. Our generated ICPs highlighted the high-value customers most likely to engage and convert. This detailed understanding of its customer base enabled the startup to focus its marketing and sales efforts where they would have the most impact.
Refining Solutions With Continuous Client Feedback Loop (CFBL)
A crucial part of ImpelHub’s approach is ensuring our solutions adapt to real-world needs through continuous collaboration. With the Client Feedback Loop (CFBL), the healthcare startup provided ongoing feedback, allowing us to refine features, strategies, and plans throughout the project.
This continuous dialogue ensured UI/UX enhancements, like navigation flows and accessibility, were adjusted based on real user experiences. Furthermore, we optimized the client’s marketing campaigns by incorporating customer reactions to improve messaging for caregivers and aging individuals.
That’s not all. With the help of Virtina, we implemented and optimized B2B features, such as bulk purchasing options based on feedback from healthcare providers, ensuring a smoother experience. The iterative nature of CFBL enabled our Impelians, Virtina’s specialists, and the startup’s team to work closely.
As a result, we were able to make real-time adjustments that aligned with the startup’s goals. This level of adaptability ensured the strategies remained effective, sustainable, and responsive to the dynamic AgeTech market.
