At ImpelHub, we transform the way businesses strategize and grow by creating a custom Business Brain—a contextual knowledge repository powered by data, AI, and human expertise. This innovative approach ensures businesses achieve sustainable growth through logical, rational, and data-driven strategies. Here’s how we do it:
1. Build the Business Brain
Our process begins with creating the Business Brain by gathering and validating insights across three Streams of Knowledge. This foundational step is completed in 6 to 8 days, requiring just 60 to 75 minutes of your time for feedback and collaboration. The Business Brain acts as a personalized, private, and secure AI-driven tool that evolves with your business, leveraging a custom-trained Large Language Model (LLM) to store and analyze all information contextually.
Stream 1:
Understanding Your Business
- Insight360: Provides a concise overview of your business, including operations, target markets, competitive edge, and sample competitors. This ensures a high-level understanding of your business’s core identity.
- Insight360+: Builds on Insight360 with detailed insights into customer segments, pricing models, sales processes, and growth opportunities, giving a more in-depth analysis of your strategic potential.
Stream 2:
Understanding Your Customers
- FansScope: Researches and identifies all potential customer types, both direct and indirect. It delves into customer demographics, psychographics, buying patterns, pain points, and buyer journeys to provide a holistic view.
- Segment: Profiles Ideal Customer Profiles (ICPs), buyer personas, and firmographics (for B2B), offering precise segmentation for targeted marketing and engagement strategies.
Stream 3:
Understanding Your Competitors
- FoesScope: Delivers an in-depth analysis of competitors’ actions, growth strategies, and positioning across small, medium, and large revenue segments.
- CounterEdge: Assesses the impact of competitors’ strategies on your business and highlights opportunities to counteract their strengths and exploit their weaknesses.
2. Refine with Feedback
- Verified for accuracy through expert and client collaboration.
- Contextually aligned with your unique business goals.
- Rated and rationalized, making it actionable and easy to prioritize.
Impelian
A dedicated AI expert who bridges the gap between your business and the LLM, ensuring the system is trained to understand your unique context and refine outputs. Impelist: A subject matter expert (SME) who validates and enhances insights by providing domain-specific knowledge, ensuring that all recommendations are both practical and relevant.
Impelist
A subject matter expert (SME) who validates and enhances insights by providing domain-specific knowledge, ensuring that all recommendations are both practical and relevant.
3. Unlock Actionable Results
NextMove
Generates logical, data-driven growth strategies that align with your business’s strengths and opportunities. These strategies are ranked for effectiveness and feasibility.
Launch
Converts strategies into actionable marketing plans with detailed weekly task lists, streamlining implementation and tracking progress.
UxI
Conducts contextual UI/UX audits to identify opportunities for improvement, enhancing customer satisfaction and retention.
Feature Gap
Identifies missing features in your product or service offering and ranks them based on their potential impact on revenue acquisition, customer satisfaction, churn reduction, and cost optimization.