Case Study

Challenge: RenovoHealth needed to prioritize B2B/B2C efforts and streamline aging-in-place solutions.

Solution: ImpelHub defined ICPs, structured referrals, and integrated spatial commerce features.

Results: Improved ICP focus, higher conversions, and sustainable growth through data-driven strategies.

Challenge: TraceWrap struggled with tight budgets, weak positioning, and unclear pitch in a crowded fulfillment space.

Solution: ImpelHub used FanScope, FoeScope, InSight, BattleBoard, and Playbook to reveal demand, competitors, and guide a sharper strategy.

Results: TraceWrap pivoted into industrial markets, gained clarity, and won two pitch competitions within two months.

Challenge: AcceleratorCon needed distinct positioning, better sponsor ROI, and year-round relevance beyond its annual flagship event.

Solution: ImpelHub used FanScope, FoeScope, InSight, NextMove, BattleBoard, and Playbook to target key segments and build ROI-driven sponsorships.

Results: Clearer positioning, stronger sponsor value, and a roadmap for sustained, year-round impact in the global startup ecosystem.

Birmingham Hill Armory, a firearms eCommerce brand, partnered with ImpelHub to uncover growth blind spots and sharpen its competitive edge. Through precision strategy modules like FanScan and FoeScope, ImpelHub identified high-leverage tactics—including authority-building via Wikipedia and zero-click SEO—to boost trust and traffic without relying on restricted ad channels.

Challenge: MirisLight faced limited marketing expertise and eCommerce inefficiencies, hindering growth and engagement.

Solution: ImpelHub provided growth strategies and ICPs, while Virtina optimized the payment gateway and platform.

Results: MirisLight enhanced platform functionality, expanded reach, and introduced innovative offerings, boosting engagement and scalability.

Challenge: PineTree Motors’ focus on B2C limited growth despite most sales being B2B.

Solution: ImpelHub identified B2B opportunities; Virtina implemented a dual-channel eCommerce model.

Results: Shifted to 75% B2B, boosting engagement and strengthening business partnerships.

Challenge: AypexMove lacked a clear GTM path, ICP focus, and differentiated narrative in a crowded wellness space.

Solution: ImpelHub delivered a 360° GTM playbook with psychophysical positioning, pilot strategy, and innovation scoring.

Results: Defined ICP, faster pilot wins, investor-ready GTM plan, and traction with Olympic, NCAA, and pro-sports partners.

Challenge: NSOSI needed a strategy and digital infrastructure for an exclusive network launch.

Solution: ImpelHub defined key segments, phased growth, and hosted an invite-only launch event.

Results: Built a scalable community foundation and gained actionable feedback for future offerings.