Dr. Marty Ross, the founder of TreatLyme and one of the most recognized names for treating lyme diseases, faced a critical challenge when his supplement store experienced a 40% revenue decline due to Google algorithm updates that prioritized content-rich and helpful websites. His outdated eCommerce platform limited his ability to optimize product pages and integrate educational content from his other site, TreatLyme.net. Additionally, he struggled to leverage his online community on LymeUnited effectively to drive traffic and engagement.
