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Multi‑source AI + senior strategists pinpoint the exact levers to boost revenue—no fluff, no guesswork.

Stuck guessing what’ll move the needle? 
We reveal your #1 growth lever in less than two weeks.

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60‑sec form. Plan arrives in 8‑10 days.

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It’s a very powerful re-orienting tool for a startup at a defined stage in their development. You break down internal threats, pain points, and acquisition priorities in a way that’s incredibly specific and catered. I’m a big proponent of ImpelHub and highly recommend the process.
RenovaHealth – Discover how RenovaHealth expanded its reach with ImpelHub’s digital strategies.
Gracyn Robinson
RenovaHealth
ImpelHub showed us gaps we didn’t even know we had—like how we could turn our name’s historical value into a strategic SEO advantage. That kind of thinking changed everything for us.
Birmingham Hill Armory (BHA) - How ImpelHub Helped Birmingham Hill Armory Overcome Marketing Barriers & Unlock Growth
David Miersch
BrimmingHamHill Armory
I wasn't expecting I would come up with new perspectives… but you actually came up with some good ideas that are not necessarily part of marketing or SEO strategies—they’re really beyond that.
TreatLyme – See how TreatLyme recovered 40% of lost revenue after a Google algorithm change with ImpelHub.
Dr. Marty Ross
TreatLyme
What I really liked about working with ImpelHub was how easy they made it for me to define our strategy—even when I didn’t have all the answers. Their phased approach, the AI tools, the structured thinking—it all helped bring clarity and saved us from having to rebuild later. I didn’t expect this level of insight at the beginning
NSOSI – Learn how NSOSI, a financial industry startup, leveraged ImpelHub’s AI-driven insights for strategic growth and market positioning.
Carl Fischer
NSOSI
Working with ImpelHub gave me insights I never even considered—like realizing our credit application wasn’t built for business buyers, even though most of our customers are businesses. That changed everything.
PineTree Motors – Find out how PineTree Motors shifted from B2C to a major B2B dealership with ImpelHub.
Hans Nolt
PineTree Motors
ImpelHub helped me break down overwhelming tasks into manageable pieces, making strategic planning less daunting and more achievable. Some of these strategies I wouldn’t have thought of for years—or ever.
Miri’s Light – Learn how ImpelHub helped Miri’s Light redefine its growth strategy.
Chimiri Riggs
Founder of MirisLight

ImpelHub Platform Overview

business-brain
BattleBoard™ turns market chaos into a color-coded action map—instantly reveal gaps, fixes, and wins across 18+ industry-specific dimensions for your brand versus its top competitors.

BattleBoard™ — Next-Gen Competitive Analysis at a Glance

Feature
What it does
Benefit to you

Multi-rival scan (up to 6 competitors)

Pulls live data on brand, product, ops, sales & SEO for each rival.

Get instant clarity on exactly where you lead or lag—no more guesswork.

18+ dimension scorecard

Grades performance across branding, CX, tech, revenue, and compliance pillars.

See the full competitive picture, not just a single metric, so you invest where ROI is highest.

Color-coded gap map

Visual heatmap highlights high-impact weaknesses and quick wins.

Prioritize actions in seconds, slash analysis time by 90 %.

Auto-ranked action list

Pairs every gap with a recommended, KPI-tied move.

Move straight from insight to execution—no extra strategy slides required.

One-click drill-downs

Reveal source data, proof points, and tactic templates.

Arm your team with the “why” and the “how,” boosting alignment and speed.

On-demand or auto-refresh & alerts

Re-scores your board and flags disruptive competitor moves.

Stay ahead of market changes—respond before rivals pull away.

Export to PDF / Notion / CSV
Share or embed the board in reports, decks, or Presentation
See Example Below →
Category-Level Intelligence
Category-Level Intelligence
Visual Targeting of Competitive Gaps at Category and Detail Level
Visual Targeting of Competitive Gaps at Category and Detail Level
Data: Granular, Rationale-Driven Comparisons
Data: Granular, Rationale-Driven Comparisons
Run My BattleBoard™ →

Ready to Scale

Strategize. Plan. Drive Growth with Confidence.

Fill out the form to schedule your free demo and see how ImpelHub’s AI-powered implementation plans can help your startups grow and scale efficiently.

Experience how ImpelHub delivers precise, data-driven implementation plans designed for measurable success across your business investments in just 8 to 10 business days—requiring only 2 to 3 hours of your time.

Claim My Free Audit

How ImpelHub Works – AI-Powered Growth in 3 Simple Steps

Stronger Companies. Faster Scaling. Higher Portfolio Returns.

ImpelHub doesn’t just advise businesses—it creates optimized execution roadmaps to ensure your businesses grow, scale, and succeed. By helping them thrive, we help you maximize your investment returns.

Build the Business Growth Engine

AI-driven Market Expansion Strategies

Analyze customer segments, market trends, and competitor positioning for your businesses. Identify key areas for scaling and pinpoint execution barriers.


Strategic Output: A clear, data-backed assessment of each company’s growth potential and strategic focus areas.

Refine with High-Impact Strategies

Precision Execution for Businesses

AI helps your businesses implement high-ROI growth strategies for customer acquisition, retention, and revenue scaling. Receive structured execution plans tailored to their business goals.


Strategic Output: A step-by-step execution plan to drive sustainable growth across multiple businesses in your portfolio.

Unlock Scalable Success

Optimize Execution & Market Positioning

AI-powered monitoring ensures your businesses adapt to market shifts, optimize operations, and accelerate revenue. Gain real-time insights to refine, adjust, and enhance their execution.


Strategic Output: A fully structured AI-backed implementation roadmap with ongoing insights to drive scalable success.

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Testimonials

What Our Customers Are Saying

TreatLyme – See how TreatLyme recovered 40% of lost revenue after a Google algorithm change with ImpelHub.
I wasn't expecting I would come up with new perspectives… but you actually came up with some good ideas that are not necessarily part of marketing or SEO strategies—they’re really beyond that.
Dr. Marty Ross
TreatLyme
RenovaHealth – Discover how RenovaHealth expanded its reach with ImpelHub’s digital strategies.
It’s a very powerful re-orienting tool for a startup at a defined stage in their development. You break down internal threats, pain points, and acquisition priorities in a way that’s incredibly specific and catered. I’m a big proponent of ImpelHub and highly recommend the process.
Gracyn Robinson
RenovaHealth
PineTree Motors – Find out how PineTree Motors shifted from B2C to a major B2B dealership with ImpelHub.
Working with ImpelHub gave me insights I never even considered—like realizing our credit application wasn’t built for business buyers, even though most of our customers are businesses. That changed everything.
Hans Nolt
PineTree Motors
NSOSI – Learn how NSOSI, a financial industry startup, leveraged ImpelHub’s AI-driven insights for strategic growth and market positioning.
What I really liked about working with ImpelHub was how easy they made it for me to define our strategy—even when I didn’t have all the answers. Their phased approach, the AI tools, the structured thinking—it all helped bring clarity and saved us from having to rebuild later. I didn’t expect this level of insight at the beginning
Carl Fischer
NSOSI
Miri’s Light – Learn how ImpelHub helped Miri’s Light redefine its growth strategy.
ImpelHub helped me break down overwhelming tasks into manageable pieces, making strategic planning less daunting and more achievable. Some of these strategies I wouldn’t have thought of for years—or ever.
Chimiri Riggs
MirisLight
Birmingham Hill Armory (BHA) - How ImpelHub Helped Birmingham Hill Armory Overcome Marketing Barriers & Unlock Growth
ImpelHub showed us gaps we didn’t even know we had—like how we could turn our name’s historical value into a strategic SEO advantage. That kind of thinking changed everything for us.
David Miersch
BrimmingHamHill Armory
4.9/5
Current Score: 157/160

Ready to stop guessing and start growing?

Yes, Show Me My Growth Plan →

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7 Steps / 8 – 10 days / 2 – 3 hours of your time

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Want to grow your business but unsure where to start? We’ll show you exactly how. ImpelHub’s team of strategists will craft a personalized growth plan to optimize your customer journey, boost conversions, and outsmart your competitors. This $12,500 service is completely free—but only for a limited time.
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Pinpoint your #1 growth lever with AI and scale faster.

Maximize your impact with ImpelHub’s Growth Lever Identifier—our AI-powered system that discovers your single biggest growth lever and accelerates your success. By analyzing your revenue streams, marketing channels, and core metrics, it highlights the most effective path to scalable growth and pinpoints your highest-ROI strategy, so you can focus on what truly matters, multiply your revenue, and stay ahead in today’s competitive market. Our clear, data-driven action plan ensures you can scale faster and more efficiently than ever.

Insight360, part of the “Your Business” pillar in the Business Brain/Context framework, delivers data-driven insights across 9 categories and 40+ business aspects, including market positioning, competition, revenue, trends, and brand identity.

It drives two key outputs:

  • Custom Growth Strategies – AI and expert-driven plans for expansion and challenges.
  • Contextual UI/UX Audit – Identifies feature gaps and aligns products with market needs.

With a multidimensional business view, Insight360 helps optimize positioning, enhance engagement, and accelerate growth.

Insight360+ expands on Insight360 with 15 additional dimensions, offering a deeper analysis of business strategy. It provides a self-reflective framework to uncover opportunities in:

  • Sales & Revenue Optimization – Pricing, sales processes, and client strategies.
  • Market & Digital Presence – Online marketing, industry positioning, and partnerships.
  • Innovation & Technology – AI integration and product/service development.

With Insight360+, businesses refine strategies, strengthen positioning, and drive sustainable growth.

FanScope is a comprehensive catalog of buyer types, categorized by 10 key attributes, helping decision-makers assess and refine target audiences before segmentation.

As the first step in segmentation, FanScope informs:

  • ICP Definitions
  • Persona Development
  • Firmographics (B2B segmentation)
  • ICP Scoring

By analyzing buyer roles, revenue segments, and purchase probabilities, FanScope enhances targeting, optimizes resources, and improves sales and marketing efficiency.

The Segmentation Module enhances customer targeting with Rated ICPs, Personas, and Firmographics (B2B), assessing each ICP across 22 attributes, including:

  • Profile & Behavior – Segment, decision-makers, and buying behavior.
  • Business Fit – Pain points, goals, and purchase drivers.
  • Engagement Factors – Tech usage, marketing channels, and objections.
  • Strategic Insights – Value proposition, competition, and service needs.

ICP Scoring evaluates profiles on 10 numerical dimensions, enabling businesses to prioritize high-value targets efficiently.

FoeScope is a competitive analysis framework that evaluates competitors across three revenue segments—small, medium, and large—relative to the business’s revenue. It assesses:

  • Key Products/Services – Most similar offerings.
  • Geography – Market overlap.
  • Target Audience – Shared customer base.
  • Similarity Score & Reasoning – Measures alignment with the business.

As a precursor to CounterEdge, FoeScope helps businesses identify and categorize key competitors, setting the stage for deeper competitive strategy development.

CounterEdge analyzes competitor growth strategies, their impact on the business, and countermeasures to stay competitive. It evaluates:

  • Competitor Strength & Market Impact – Key advantages and threat level.
  • Affected Business Touchpoints – Areas influenced by competition.
  • Adaptation Strategy – Actionable countermeasures.
  • Impact Grade & Rationale – Threat severity (1-5).
  • Potential Business Benefits – Strategic opportunities.

By leveraging CounterEdge, businesses can anticipate threats, mitigate risks, and implement winning strategies.

NextMove is a growth strategy framework that helps businesses identify, evaluate, and implement high-impact strategies. Each strategy is numerically rated across 10 dimensions, similar to ICP Rating, to prioritize the most effective paths for expansion.

Key Assessment Areas:

  • Strategy Type, Objective & Target Audience – Aligns with ICPs and market needs.
  • Key Tactics & Content Marketing – Defines execution and engagement plans.
  • Required Resources & Risk Assessment – Evaluates investment, feasibility, and risks.
  • Timeline & Measurement Metrics – Structures execution and tracking.
  • Relevance & Potential Impact – Scores strategies by business goals and market trends.

With NextMove, businesses gain a data-driven approach to strategic growth, ensuring scalability, market expansion, and long-term success.

Launch-Execution Blueprint creates high-level execution plans for growth strategies, prioritizing them based on impact, feasibility, and business alignment.

Key Components:

  • Phases – Defines execution stages.
  • Strategy Score – Numerical rating for prioritization.
  • Strategy Suggestions & Rationale – Recommended actions with justification.
  • Highlights – Key takeaways and advantages.
  • Related Strategy – Links to complementary approaches.
  • Targeted ICPs – Aligns execution with ideal customer segments.

By leveraging Launch-Execution Blueprint, businesses can streamline execution, focus on high-impact strategies, and drive measurable growth.

Maximize your impact with ImpelHub’s AI-powered Growth Lever Identifier. By analyzing revenue streams, marketing channels, and core metrics, it uncovers your biggest growth lever and highest-ROI strategy.

With a clear, data-driven action plan, you can focus on what matters, scale faster, and stay ahead in today’s competitive market.

Pinpoint your #1 growth lever with AI and scale faster.

Maximize your impact with ImpelHub’s Growth Lever Identifier—our AI-powered system that discovers your single biggest growth lever and accelerates your success. By analyzing your revenue streams, marketing channels, and core metrics, it highlights the most effective path to scalable growth and pinpoints your highest-ROI strategy, so you can focus on what truly matters, multiply your revenue, and stay ahead in today’s competitive market. Our clear, data-driven action plan ensures you can scale faster and more efficiently than ever.

Feature Gap Analysis (UxI is needed)

Feature Gap Analysis is a powerful tool within ImpelHub that identifies missing or desired features based on the needs and expectations of the target audience. By leveraging Business Brain, it ensures that feature recommendations are strategically aligned with business goals and market demand.

Key Benefits:

Identifies Missing Features – Pinpoints gaps in the product or service offering.

Aligns with Target Audience Needs – Ensures features meet user expectations.

Prioritization via Impact Scoring – Helps decision-makers invest wisely.

Data-Driven Scoring Mechanism

Each feature is rated across five numerical dimensions, enabling businesses to prioritize development efforts effectively:

Revenue Boost
Cost Reduction
Customer Acquisition
Customer Retention
Customer Satisfaction

By leveraging Feature Gap Analysis, businesses can make informed investment decisions, enhance their product-market fit, and drive customer engagement and growth

UxI

UXI (User Experience Investigation) is a UI/UX audit framework that evaluates core business pages with unparalleled depth, powered by ImpelHub Audit. Unlike standard audits, ImpelHub leverages Business Brain, ensuring that recommendations are contextually aligned with the company’s strategy, market position, and growth objectives.

Key Audit Components:

Feature & Objective – Identifies key UI/UX elements and their purpose.
Details & Justification – Explains audit findings in a business-relevant manner.
Impact & Area – Evaluates influence on user experience.
Rationale – Context-driven reasoning for suggested improvements.

Impact-Driven Scoring Mechanism

Each UI/UX strategy is numerically rated across five dimensions, helping decision-makers prioritize investments:

Revenue Boost
Cost Reduction
Customer Acquisition
Customer Retention
Customer Satisfaction

This data-driven scoring allows businesses to allocate resources effectively, ensuring maximum ROI on UI/UX improvements and driving sustained growth

Detailed Execution Blueprint

Detailed Execution Blueprint is a task list and project roadmap that breaks down high-level strategies into step-by-step, week-by-week execution plans, ready for team assignment and implementation.

Key Features:

Detailed Task Breakdown – Converts strategies into actionable steps.

Week-by-Week Execution Timeline – Ensures structured and phased implementation.

Team Assignments – Each plan is ready to be assigned to the relevant team for execution.

Operational Clarity & Accountability – Provides a clear roadmap to track progress.

By leveraging Launch-Detailed Plan, businesses can ensure smooth execution, improve efficiency, and drive successful implementation

FanScope

FanScope is an extensive catalog of potential buyer types, both direct and indirect, categorized using 10 key attributes. It helps decision-makers identify, evaluate, and include or exclude buyer types before the segmentation process.

As the first step toward segmentation, FanScope informs:

ICP (Ideal Customer Profile) Definitions
Persona Development
Firmographics (B2B segmentation)
ICP Scoring

By analyzing buyer roles, revenue segments, pain points, and purchase probabilities, FanScope enables businesses to refine their target audience, optimize resource allocation, and improve sales and marketing efficiency.

Segment

The Segmentation Module refines customer targeting through Rated ICPs, Personas, and Firmographics (B2B). Each ICP is assessed across 22 attributes, covering:

Profile & Behavior – Segment, characteristics, decision-makers, and buying behavior.
Business Fit – Pain points, goals, product needs, and purchase drivers.
Engagement Factors – Technology, content consumption, marketing channels, and objections.
Strategic Insights – Value proposition, competition, and customer service needs.

ICP Scoring rates each profile on 10 numerical dimensions, helping decision-makers quickly prioritize the best targets for sales and marketing strategies

FoeScope/SampleFoes

FoeScope is a competitive analysis framework that identifies and evaluates competitors across three revenue segments—small, medium, and large—relative to the business’s revenue. It assesses competitors based on:

Key Products/Services – Most similar offerings.
Geography – Market overlap.
Target Audience – Shared customer base.
Similarity Score & Reasoning – Measures alignment with the business.

FoeScope serves as a precursor to CounterEdge, laying the groundwork for deeper competitive strategy development by helping businesses identify and categorize their most relevant competitors

CounterEdge

CounterEdge analyzes competitor growth strategies, their impact on the client’s business, and countermeasures to stay competitive. It evaluates:

Competitor Strength & Market Impact – Key advantages and threat level.
Affected Business Touchpoints – Areas influenced by competition.
Adaptation Strategy – Actionable countermeasures.
Impact Grade & Rationale – Severity of threat (1-5).
Potential Business Benefits – Strategic opportunities.


By leveraging CounterEdge, businesses can anticipate threats, mitigate risks, and implement winning strategies.

Next Move

NextMove is a growth strategy framework designed to help businesses identify, evaluate, and implement high-impact strategies. Each strategy is numerically rated across 10 dimensions, similar to ICP Rating, allowing decision-makers to prioritize the most effective paths for expansion.

Key Assessment Areas:

Strategy Type, Objective & Target Audience – Defines the approach, aligns with Ideal Customer Profiles (ICPs), and ensures relevance to market needs.
Key Tactics & Content Marketing – Outlines the execution plan, including marketing initiatives to drive engagement.
Required Resources & Risk Assessment – Identifies necessary investments, potential risks, and feasibility.
Timeline & Measurement Metrics – Provides a structured roadmap for execution and tracking success.
Relevance (%) & Potential Impact – Scores strategies based on alignment with business goals, market trends, and competitive landscape.

By leveraging NextMove, businesses gain a data-driven approach to strategic growth, enabling them to quickly assess and implement the most effective strategies for scalability, market expansion, and long-term success.

Launch-Execution Blueprint

Launch-Execution Blueprint creates high-level execution plans for selected growth strategies, ensuring effective implementation. It prioritizes strategies based on impact, feasibility, and alignment with business objectives.

Key Components:

Phases – Defines the execution stage.
Strategy Score – Numerical rating for prioritization.
Strategy Suggestions & Rationale – Recommended actions with justification.
Highlights – Key takeaways and strategic advantages.
Related Strategy – Links to complementary approaches.
Targeted ICPs (ICP Phase) – Aligns execution with the right customer segments.

By leveraging Launch-Execution Blueprint, businesses can streamline execution, focus on high-impact strategies, and drive measurable growth.

Insight 360

Insight360 is a key component of the “Your Business” pillar within the Business Brain/Context framework. It delivers data-driven insights across 9 key categories, covering 40+ critical business aspects, including market positioning, competitive landscape, revenue analysis, industry trends, and brand identity.

These insights drive two strategic outputs:

Custom Growth Strategies – Tailored plans developed with AI, Impelian, Impelist, and human expertise to support business expansion and address key challenges.

Contextual UI/UX Audit – Identifies feature gaps and aligns product offerings with market needs.

Insight360 provides a multidimensional understanding of the business, industry, and competitive landscape. By leveraging these insights, businesses can optimize market positioning, enhance customer engagement, and accelerate growth.

Insight 360+

Insight360+ enhances Insight360 by analyzing a business at a deeper level through 15 additional dimensions. It provides a self-reflective framework to uncover strategic opportunities in:

Sales & Revenue Optimization – Pricing models, sales processes, and client strategies.

Market & Digital Presence – Online marketing, industry positioning, and partnerships.

Innovation & Technology – AI /Tech integration and product/service development.

With Insight360+, businesses gain a more comprehensive perspective to refine strategies, strengthen market positioning, and drive sustainable growth.

Gigi JK

Founder & CEO

Milen Joseph

Co-Founder & Chief Revenue Officer

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